The only way I can describe the flavour of the Fire Burst chews by Pure Chews is they taste like the cinnamon hearts we got in our valentines cards as a kid.

Personally I didn't like these chews. I found the consistency not great, sticky and gummy. They come in packaging that makes it difficult to get them out and they stick to the packaging so you lose some of the chew trying to get them out. Half of the chew tore off while I tried to get them out.

If you like the flavour of cinnamon you may like these chews however I feel the name fire burst is misleading. It's not very spicy like some cinnamon flavours can be, it's a strong cinnamon flavour but it's not as strong as the name suggests.

Overall it's not the chews themselves that are so bad, they are a bit too gummy as I mentioned, it's the packaging that is the biggest downside of this product.